2018 has been the best year ever for team Goodiebox with 300 % growth in number of members, taking on new markets, launching new subscription products as well as our very first own beauty brand. In the center of it all is the best members in the world, the best team and the best investors any happiness team could ask for. Please bear with us as we look back at an absolutely crazy 2018.

Ready for a cliche that is a cliche because it is true? Our 2018 success only happen because the most dedicated Goodiebox team worked every day of the year towards one common goal of sharing as much happiness as possible to as many women and men as possible in as many countries as possible.

And before you read on please remember that this is really the only real opportunity we have of showing off to our mothers and hopefully give some perspective on why we missed all those family dinners and birthdays and what we really spend all our awake hours on. Fair enough?

Why we do it

At Goodiebox we unbox happiness (powered by beauty) and our Trustpilot at 9.8, 9.8 and 9.5 across three different countries has shown us that the winning formula is giving all women and men the ability to show appreciation for themselves. That one moment once a month that is all about self-indulgement and me-time wrapped in an absolutely great beauty deal with savings always of minimum 70 %.

We live and breathe for what we really think is a noble and strong why of bringing happiness to women at all ages as well as a few men that together with us share this life mantra:

#1: Yes, I am worthy of self-indulgement

#2:  Yes, I allow myself some me-time and spoiling because I at the same time make a very good deal.

#3:  Yes, I like beauty (some would say love but that is not always the case)

The team

We now have a team of 56 dedicated happiness heroes of 10 different nationalities: German, Brazilian, Dutch, Norwegian, Bulgarian, Italian, Spanish, Belgian, French and Danish – all working in Copenhagen and in our new office in Amsterdam. They are the rocket fuel that helped launch Goodiebox in the Netherlands and Norway as well as launching our new make-up subscription box Crush and our own beauty brand Comme Deux. 

Watch the team talk about their experience working at Goodiebox in our Career Video:

Members

The team also managed to triple the amount of members to plus 50,000, sending more than 500,000 boxes and 4,000,0000 beauty products while making it on TV for the first time in Norway, The Netherlands and Denmark.

At the same time we reached 1,200 Trustpilot reviews and helped our members on more than 100,000 chats and mails sent to our Team Happiness. We also got +150,000 interactions on Facebook, +40,000 new followers on Instagram and +20,000,000 impressions on Instagram.

In the press

Still with us? Almost done tooting our own horn, we promise but this is also the year where we won our first award E-handelsprisen (best BtC) as well as found ourselves everywhere in the media including ELLE, Costume, Eurowoman, IN, Alt for Damerne, Linda, Børsen, Berlingske, Finans, Melk & Honning, Marie Claire and Grazia to name a few.

Supporting investors

2018 again showed us that there is really no easy way to anywhere worth going. And we would not have been able to accomplish most if any of our 2018 wins without the best investor team backing us up. In August inQvation joined as investors with Christian Læsø taking a place on our board. Morten Strunge also made his second investment in Goodiebox in 2018 as well as taking the place at the end of the table as chairman of the board.

Comme Deux

Comme Deux really made its entry in 2018 breaking out of Goodiebox, doing their own thing and launching in Denmark and the Netherlands with a very different view on beauty. 

The Comme Deux team all advocates for beauty freedom and for defining beauty your way. They co-create their products with real women using ingredients that are there because they work. And they are one of the first beauty companies to offer a Full Satisfaction Money Back Guarantee. So, if you open and try a product that doesn’t work for you, you send it back and they will give you a full refund. Try, use, love. No risks. No BS. Just straight-up beauty, your way.

2019

We expect 2019 to be even more crazy than 2018. More new members, new countries, new team members all still working night and day helping bring more happiness to more women and men in more parts of the world.

If you are still thinking that this is okay but we could do better, well then we actually agree and would love to hear from you and possibly how you can help us unbox even more happiness. Please send your good ideas and CV to [email protected] We would love to hear from you.